Jiangsu Yansteel & POSCO (Thai) Partner to Meet Thailand’s Growing Demand for High-Quality Specialty Steel in Appliance Manufacturing

Collaboration Targets Growing Demand for High-Quality Specialty Steel in Thailand’s Appliance Manufacturing Hub

Wuxi, China & Bangkok, Thailand – [Release Date, October 26, 2024] – ​Jiangsu Yansteel Co., Ltd., a leading Chinese manufacturer of advanced steel products, and ​POSCO (Thai) Co., Ltd., the Thailand-based subsidiary of global steel giant POSCO, today announced a strategic partnership to strengthen the supply chain and technological development of premium steel solutions for Thailand’s booming home appliance industry.

This landmark agreement leverages Jiangsu Yansteel expertise in producing high-performance specialty steel and POSCO (Thai)’s established distribution network, technical support, and deep market presence across Thailand. The collaboration aims to deliver superior materials tailored to meet the stringent requirements of home appliance manufacturers operating in the region.

Driving Innovation and Supply Chain Excellence
The partnership will focus on:

​Enhanced Material Supply: Providing Thai appliance manufacturers with seamless access to Jiangsu Yansteel’s comprehensive portfolio of steel products, including:
​Pre-painted Steel (PPGI/PPGL): Aesthetically diverse and corrosion-resistant panels for exteriors.
​Electrical Steel (ES): High-efficiency grades for motors and compressors.
​High-Strength Steel (HSS): Lightweight yet durable components for structural parts.
​Stainless Steel: Hygienic and corrosion-resistant solutions for critical components.
​Joint Technical Support: Combining R&D capabilities to develop new steel grades optimized for energy efficiency, formability, and eco-friendly performance in appliances.
​Localized Inventory & Logistics: Utilizing POSCO (Thai)’s logistics infrastructure to ensure reliable, just-in-time delivery and reduce lead times for Thai customers.

Meeting Thailand’s Appliance Manufacturing Boom
Thailand has emerged as ASEAN’s leading hub for home appliance production, supplying global brands with refrigerators, air conditioners, washing machines, and more. This partnership directly addresses manufacturers’ need for:

Higher quality raw materials meeting international standards (JIS, ASTM, etc.)
Customized solutions for lightweighting and design innovation
Competitive pricing and stable supply chains amidst volatile markets